`` The Customer Experience Agency

Customer Engagement

  • Customer Engagement
  • CX

What is customer engagement ?

DEFINE Customer engagement is the deliberate cultivation of a relationship with the customer beyond the transaction. A great customer-engagement strategy consists of ongoing business activities that provide the customer with a great experience at every touchpoint and transforms them into loyal customers instead of casual visitors.

IN CX TERMS For the brand, customer engagement is invaluable to understanding how various channels can help forge and maintain a relationship with your audience. It’s about strategically aligning CX endeavors to guide and help the customer through their journey, while increasing loyalty and gaining useful insights at the same time.

AT TCXA Through finding the overlap between the customer’s needs and their interactions with a brand, we’re able to create a customer journey that facilitates and supports customer engagement. In an ideal world, customer engagement is an integral part of every customer journey. That’s why we believe it should be continually supported by a unified vision and a sound strategy.