Mapping your Customer Journey
What is a customer journey map?
DEFINE Customer-journey mapping is a common technique used to understand the interactions your audience has with your brand across all relevant touchpoints. It’s all about interpreting these interactions to better adapt to your customers’ wishes and to anticipate their (future) expectations.
IN CX TERMS Customer-journey mapping can highlight recurring problems and faulty CX principles. It helps to create distinctive observations in the journey of today, and provide relevant improvements for tomorrow. Unifying all the journeys across your departments to create a singular customer experience.
AT TCXA By building a bridge between your brand strategy and the customer’s expectations we invented the One Journey - a singular and unifying approach to customer-journey mapping.