What is customer loyalty?
DEFINE Investing in customer loyalty is the norm nowadays. Whether customer loyalty is driven by a program or a reward card, it’s here to stay and determines the stability of your brand, both in the short and the long term.
IN CX TERMS Recognizing and incentivizing customers along their customer journey to increase customer loyalty is paramount to a successful CX transformation. Keep audiences engaged by maintaining relationships and continuously renewing experiences.
AT TCXA Whether you’re using a short term (e.g. promotional campaign) or a long term (e.g. discount card) strategy, every loyalty program should always revolve around the experience. We understand your customer’s complete journey and use that to (re)target and to drive key experiences, all while improving trust and loyalty.