Atlas Hospitality Morocco

Digital Experience Strategy

Atlas Hospitality Morocco (AHM) is the hospitality subsidiary of holding company Al-Mada, that operates multiple brands and activities in Morocco. The company's mission is to provide an immersive and memorable experience for hotel guests. To help achieve this goal, AHM partnered with The Customer Experience Agency (TCXA) to improve its digital experience and shift from B2B to B2C.

Their challenge

TCXA supported AHM to bridge and technological and experential gap in an aging digital experience. The company was looking to improve its digital presence and shift its focus from B2B to B2C in order to better engage with guests and improve the overall customer experience.

Our Approach

To help AHM achieve this goal, TCXA worked closely with the company as a tactical digital and experience partner of the digital transformation. This involved conducting a thorough analysis of the company's current digital presence, understanding the audiences and journeys to identifying areas for improvement, and developing a comprehensive strategy to enhance the overall digital experience.

The Outcome

Leading the digital customer experience transformation of the Travel & Tourism branch of Al Mada group. We worked across the entire hospitality brand portfolio to accompany the digital transformation, with the broader aim of providing modern experiences to B2C guests. Bringing together all 6 brands and 26 hotels under a common digital experience with facilitated booking and communication. Facilitating staff to customer interactions and personalized hospitality experiences.