We put people
at the heart
of your
universe

Next-gen consulting firm, crafting end-to-end experiences for forward thinking companies.

Unlock the full potential of your customer experience with our tactical guidance and innovation.

Built for the now

People don’t want to be stuck in boredom and despair. They seek out easy, engaging and personalized experiences that truly resonate with them.

On the cover of this website: a portrait of a woman

What we bring to the region

Customer Experience Vision & Strategy

TCXA is your strategic and tactical partner to lead and define CX strategy. We work closely with you to create a clear, actionable vision for your customer experience and ensure that it is aligned with brand purpose, positioning, and organizational goals.

Our approach is highly collaborative & pragmatic, ensuring that we engage stakeholders at all levels of the organization.

Experience Design & Innovation

Our experience design and innovation team is dedicated to creating moments that share your customers' experience. We believe that an experience is only successful when it helps you achieve customer satisfaction, and we work with you to identify which moments are most important and how to shape them so that they align with your brand.

With key insights from data and research we identify relevant actions your customers want during their experience, and then use those insights to drive customer retention.

Journey Architecture & Audiencing

Experience architecture is the core of your brand's customer journey. Leverage your brand's assets to create an experience that aligns with your audience's needs and expectations, and remain relevant for today and tomorrow.

With a deep understanding of your brand and audience, we identify the fundamental steps of your customers journey to build an end-to-end experience blueprint.

Human-focused Technology

We help you build and develop your experience ecosystem, and highlight the importance of partners as co-creators of your experience.

We work with you to understand the processes required to build an effective experience that can support your brand goals, as well as select relevant technologies and partners best suited for the mission.

Nowness
your framework
for success

Our unique 5 step CX framework 'Nowness' creates clear guidance and value around brand and customer experience. Transforming the brand into the now.

One Brand

The brand is the starting point of any experience. We help define the market, customer & competitive context for your brand by building the one community. By doing so, we are connecting the brand to the right audiences.

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Building Blocks

Research
Community
Brand house
Brand experience

One Experience

Creating the ultimate vision translating brand purpose to clear CX principles. Ideating adjacent CX recommendations and WOW moments and setting up the internal CX club.

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Building Blocks

CX APPROACH
CX PRINCIPLES
CX CLUB
WOW MOMENTS

One Journey

Creating the overarching end-to-end customer journey for today, tomorrow and the future. Align all effort into one journey.

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Building Blocks

ONE JOURNEY TODAY
ONE JOURNEY TOMORROW
PERSONA JOURNEYS
PAIN POINT MAPS

One Process

The understanding of the current and future instruments that allow the CX vision to come to life and fulfill its mission across the organization. We define the what, how and where in terms of content strategy, technology & partners to execute the CX strategy.

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Building Blocks

MESSAGING TOOLBOX
DIGITAL DELIVERY METHOD
TOUCHPOINT MAP
PARTNER PROGRAM

One View

One view means a defined set of dynamic customer KPI’s where we measure success around acquisition, lifecycle and care. And all the steps in between along the hot and cold data. Defining the right monitoring tools based on departments and objectives.

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Building Blocks

CX KPI FRAMEWORK
CX DATA MODEL
DASHBOARD
INFORMATION ARCHITECTURE

Clients of
The Now

We take pride in our clients and the progress they make with us. Working with you to create industry disruptors and transform brands by keeping the customer at the center of our approach.

The Social Hub
Hospitality Experience Strategy
Dollar Shave Club
Service & Experience Design
Atlas Hospitality Morocco
Digital Experience Strategy
Air Up
Customer Experience Strategy
Crazy About Eggs
Immersive Customer Experience
Nobu Hotels & Restaurants
Localized Guest Experience
Nike
Comprehensive Employee Experience
Trivium
Employee Experience Design
Gisou
Customer Experience Strategy
KLM
Employee Journey Optimization
Muji
Customer Experience Strategy
IQOS
Community Experience & Activation
Jumbo
Local Digital Experience
Halyard Health
Partner Experience Strategy
Coop
Customer Experience Strategy
Mercedes Benz
Social & Digital Experience
ICS Visa
Digital Service Strategy
N26
Customer Service Strategy
Diriyah Gate
Customer Experience Strategy

Created with our
strategic technology partners

Very soon, we are coming with our own CX technology.

Bringing together all your customer data in one place. A CX platform that allows you to measure and monitor your experience. See what's happening in real time, while it’s happening–and make informed decisions to improve your experience.

Learn more
Nowness Live

Serving
The World

Our agency operates as a hybrid team, with experts in various cities around the world. This allows us to assemble the right team for any client, in any location, to tackle their unique customer experience challenges.

Amsterdam

AMS

Amsterdam

115 Fred. Roeskestraat NH, 1076 EE
London

LND

London

193-195 Shaftesbury Ave, Soho, London W1D 5DA
New York

NYC

New York

241 W 37th St Office, #1201m New York, NY 10018
Warshaw

WAW

Warshaw

Marszalkowska Centre, 134, 126 Warshaw, 00-008
Dubai

DUB

Dubai

One Central,P.O. BOX 9292 Dubai World, Dubai
Mauritius

MRU

Mauritius

Haut Rivage 15 Azuri, Rivière Rempart

Leadership
Team

Jeroen Janssen Head of Customer Experience
Guido van der Mark Head of Design
Arthur Vermeulen Head of Program
Enzo Nalis Head of Innovation
Roel Clermonts Head of Development
Jean-Patrick Mamet Head of Growth META
Niels van Leenen In-House Developer

Would you like to have
TCXA on your side?

Or are you curious to hear more about what we do to put people in the center of your universe? Call us, write us an email, text us on WhatsApp or (just swing by for a visit!)